Barfoot & Thompson - naming rights sponsor of the People's Triathlon Series

Barfoot & Thompson proudly announces its involvement as naming rights sponsor of the People’s Triathlon Series, an event that was for many years sponsored by Panasonic.

23 August 2018

This sponsorship is an extension of our involvement with other key sporting partnerships, including the Barfoot & Thompson Kids Marathon and Half Marathon, Cycling New Zealand’s Auckland Performance Hub, Bike Auckland, Auckland Cup Day, Mitre 10 Cup, the ASB G9 and the New Zealand Badminton Open to name a few.

Director Kiri Barfoot says that the company has a long history of being part of high-profile sporting events, and therefore sponsoring this event is a natural fit.

“We continue to sponsor and associate our brand with sport related events, as these investments showcase our commitment to the promotion of healthy living. This sponsorship in particular has special significance as it links to Garth Barfoot, the company’s ex-Director and an Ironman legend.” 

The Barfoot & Thompson People’s Triathlon Series is Auckland’s longest-running triathlon series, and the 2018/2019 season will stage four events between November 2018 and March 2019. Two of these will be held from Maraetai Beach and the other two will be from Mission Bay. 

As part of this series, participants have the chance to race a variety of distances in both triathlon and duathlon. All events are for a wide range of abilities, enabling participants to race as competitively or non-competitively as they like. There is a new event, Aquabike, as well. 

Frank Clarke, Events Director, says: “Barfoot & Thompson has for many years put its name behind leading sporting events in Auckland. It is this type of support from commercial partners that ensures the sustainability and success of this event. We are therefore thrilled to have Barfoot & Thompson on board as the new naming rights sponsor”