Getting started

Before we define a unique position for your project in the market, we interrogate it from every angle. Includes:

  • Overall concept
  • Proposed product mix
  • Current pricing thresholds
  • Location factors
  • Target market/s
  • Reviewing the competition
  • Advising on floorplans

This disciplined approach removes the guesswork from this crucial stage of your project

Set up

Once we have absolute clarity around your project and have confirmed its unique positioning, we have a consistent platform for marketing.
At every stage the buyer experience needs to reflect this - from their first glimpse of an advertisement, until opening the door of their new home. Includes:

  • Selecting the project manager and the specialist sales team for your project
  • Planning sales strategies and setting sales targets
  • Collaboration with our specialised brand agency
  • Setting a comprehensive and appropriate budget and timeline for marketing activities and much more.



We'll build early momentum by launching your project to known leads, media and key influencers, well before the main campaign begins.

As well as securing early sales and creating a buzz around the project, these initial sales forays help us test and fine tune our tactics before the main campaign begins.

Your sales campaign

While the focal point will be your dedicated and specialist sales team, working from the display suite, they will be closely supported by 1,700+ salespeople in the Barfoot & Thompson network, who will be spreading the word about your development.

Project reporting

At any point we can show you exactly how the sales campaign is progressing, with realtime information, customised for your project and available to view on any device.

Buyer communication

We'll keep your buyers well informed, from signing the contract right through to settlement day.

Branding and marketing

We'll build a brand that sets your project apart. This can include:

  • Developing a striking name that represents the attributes of your development
  • Creating a unique brand identity, including logo, style and colours
  • Generating collateral that will capture the imagination of your buyers - including sales brochures, display suite boards and site hoardings
  • Designing the ideal website - from wire framing right through to build and SEO
  • Interactive touch screen displays
  • Developing an advertising campaign that is both robust and flexible.
  • Creating a beautiful website