A world-class experience for every property
It’s not just for multi-million-dollar homes – all of our residential properties will soon use the DIAKRIT tools as part of their marketing plan.
Mr Dobbie says the quality and capability of the new tools will put Barfoot & Thompson’s vendors streets ahead of their competition, no matter their property’s price bracket.
“For example, a smaller home will benefit from photos, tours and floor plans that better demonstrate how the spaces can be used. Or a house with a tired old kitchen or a less than neutral palette can be transformed by a prospective buyer through the virtual styling tools.
Increasing buyer engagement
“With so much more to explore, we are anticipating unprecedented levels of engagement with our listings. People will be able to emotionally connect with a property and imagine what it is like to live there before they walk through the door at the first open home.”
Online listings using the new photography and tools are already engaging visitors for longer than traditional listings, recording around double the average engagement time. International insights suggest this will increase further still, to as much a four to five times original engagement times.
Far from replacing the traditional open home, potential buyers will be better prepared to make the most of physical viewings, and able to refresh their memory afterwards.
“All of this increases the likelihood of a successful sale for our vendors.”
Now available at all branches
From 1 August 2018, the full suite of tools is available through all of our branches. Click here to find out more.