Loretta Li

Loretta Li

Residential Sales
Howick Branch
Mobile  021 638 836
Best Salesperson in AucklandIt was an absolute pleasure working with Loretta. We were blown away by her professionalism ...
Read recommendations

Loretta Li

Residential Sales
Howick Branch
Mobile  021 638 836

About Loretta Li

#10 Individual Salesperson, Eastern Beaches Region, to end March 2021

I have been working in the housing industry for 15 years and have worked for Barfoot & Thompson in the Eastern Suburbs for over 11 years. My experience and an extensive knowledge of the property market has seen me through highs and lows on an ever-changing market.

My understanding of houses goes beyond familiarity with real estate and being able to dig deep and analyse market trends. I am skilled at showing my clients how to present their property and to show it off at its best. Knowing how to package the home for the right buyer is important. Often, simple things like changing the layout of furnishings can make a big difference.

My clients appreciate the honest feedback I give them throughout the campaign so they feel confident and assured their asset is in great hands. Daily communication is the norm and keeping my clients up to date and informed is of the highest priority.

Extremely thorough, I pay close attention to the finer details, which makes a difference when it comes to improving a property’s saleability and ultimately enhancing its value when it sells.

Originally from Hong Kong, I have called the Eastern Suburbs home for 30 years. I am multi-lingual speaking Cantonese, Mandarin and English fluently, so I can converse with a broad cross-section of prospective buyers and connect with a comprehensive audience, thanks to the extensive Barfoot & Thompson network.

I am driven by a strong desire to help people. I am 100% committed to making sure every property sells – no matter how hard that may be. I look after my clients and consistently achieve great outcomes for them. Join my long list of satisfied clients today.  

Loretta's properties

What my clients say

Best Salesperson in Auckland
It was an absolute pleasure working with Loretta. We were blown away by her professionalism and willingness to go the extra mile. We achieved a fantastic result and had a completely stress-free campaign from start to finish with Loretta providing almost daily updates and always on hand to discuss any concerns we had. Seriously the best salesperson! 

Robyn Smithies

We believe in working collaboratively, and Loretta was more than happy to work this way too. Her clear communication, drive and passion to get the house sold made us all determined to get the house sold under the hammer. The result, our house being sold under the hammer for $150k above the appraisal.

Natalie & Chris

In the middle of 2020, my wife and I wanted to downsize our family home, in Dannemora. It wasn’t an easy decision to make as our family had lived in the house for about 17 years!

From our past experience in the housing industry, we felt that Barfoot & Thompson had a great network in the real estate industry and their fees were competitive. It was an easy decision to engage Barfoot & Thompson as our selling company. It so happened that around that time, our neighbour further down the street was selling their house and they had a Barfoot & Thompson sign at front of their property! I drove past and noted down the mobile numbers of Lorna and Loretta. I thought they must be working as a team. Initially I had wanted to ring Lorna directly. Eventually I rang the Howick office and from there I made an appointment to meet up with Loretta and Lorna. It was a stressful period for my family and I during the downsizing process. Do we sell our house first or do we buy first? Do we have open homes whilst living in the house or do we move out and stage the house? Loretta and Lorna explained the various options available to us. We took time to consider the options, their advice and at the same time we knew we had potential Covid restrictions to deal with. We talked through with Loretta and Lorna and came up with a plan.

We decided to buy first, move out and then auction our family home before Christmas 2020. Even though we like to think that we had looked after our house very well whilst we were living there, including proper maintenance, there were things that could have been improved upon. Loretta and Lorna introduced Mark to us. Mark has a building trade background and he was an immense help, in terms of getting the house presentable for sale. Throughout the buying and selling process, the team of Loretta, Lorna and Mark had worked very hard for us. They were very helpful during our search for a house to buy. Eventually we did buy a house! Their input into getting our family home ready, staging, photography, advertising and auction were much appreciated. Personally, I thought they each brought their own expertise into the team. Nothing is too hard for any of them and I find them a great team to work with.

We sold our family home at auction just before Christmas 2020. Everything pretty much went according to plan. If you are looking to sell your house in East Auckland, I would definitely recommend this team involving Loretta, Lorna and Mark. Between them, they have a lot of experience in East Auckland. They provided valuable insight into the current housing market, the selling process and just quietly, Mark is their secret weapon.

David & Geraldine

We recently sold our beautiful bungalow in Howick of 32 years and Loretta Li and her colleague Julie Parmenter listed it as soon as Covid restrictions were lifted. We found them both to be very professional and helpful right from the start. They advised us on timelines and helped us make any decisions to enable smooth running of our auction campaign. The open homes were very busy and we noticed that they went out of their way to ensure that the house was presentable to the best it could be. They offered timely follow up and feedback which was honest with no pretense. Loretta called me often, going out of her way to keep us in the loop. It was our first auction experience so we were understandably nervous, however, Loretta supported us through this time. We felt that we were listened to and supported 100%. I would gladly recommend Loretta and Julie if you are looking for someone to list with.

Caroline & Keith - Howick

I would like to take this opportunity to share our recent experience of selling our home. It was the first time we were in this position, after living in the same place for 46 plus years. Loretta Li was recommended to us and we were not disappointed. Her philosophy is to "work for the Vendor" and this she did. We were made to feel at ease, every step of the way as we travelled on this new journey. We trusted her judgement and good communication on decisions that had to be made. We certainly appreciated Loretta's wisdom and knowledge in selling our home for us. I would certainly suggest her to anyone looking for a highly qualified, experienced and effective salesperson. Thank you so much, Loretta.

Sheena & Alan

Loretta Li from Barfoot & Thompson Howick sold our house recently, and we cannot speak highly enough about working with her. She is thoroughly professional, very astute, trustworthy, and a real pleasure to work with. She gave us very good advice about how to prepare the house for sale, marketing, and how to make the most of the auction process. We weren’t sure about staging, but went ahead on her recommendation, and believe it really made the most of our house and was really worth the cost.

Selling as Covid19 was starting to have an impact in New Zealand was a real unknown, as was the need to delay settlement during lockdown, and Loretta gave us excellent guidance and advice throughout. Her communication was collaborative and timely; and she was confident but not pushy. She had great attention to detail, and went the extra mile to make sure everything went smoothly.

She worked well with the (extensive) Barfoot & Thompson network – and we were very happy with the end result.

All in all, she was superb and we have no hesitation in recommending her to other sellers!

Jennie & Roel

Loretta Li is an outstanding member of the Barfoot & Thompson team - from start to finish she was focused on the most successful outcome.  After interviewing the top three real estate salespeoople in our area, we chose Loretta Li from Barfoot & Thompson Howick. Loretta was focused, knowledgeable and went out of her way to ensure a successful campaign, which ultimately led to a sale - within three weeks. Without a doubt, the best real estate salesperson we've met and had the pleasure to work with whilst selling our home. 

Bobbie-Jo & Darren

When we were looking for real estate salespeople to sell our house in Shelly Park, we could not have found any one better than Loretta Li from Barfoot & Thompson’s Howick office. She was very thorough and professional in her approach, showing a genuine enthusiasm to act as for us. She was also friendly, considerate, and had the ability to make us as vendors feel special. Her help to ensure the house was presented to its best advantage was invaluable. She kept us fully informed of every step of the process and provided reports of the feedback from all who attended the open homes. It was solely due to her efforts that the auction was brought forward. Then with assistance from the other members of the Barfoot & Thompson team we had an extremely successful outcome, selling the house at a very good price one week from it going on the market. Naturally we are delighted we chose Barfoot & Thompson and more especially Loretta and the team, and we would highly recommend her to anyone thinking of selling their property.

Jenny & Allan

We found Loretta Li very professional and thorough, very determined to achieve and were grateful for the price that was achieved.

Paulene & Evan

I found my salesperson, Loretta to be helpful and informative and she kept me up to date with everything that was going on so made for a pleasant house selling expensive plus the flowers and gift package at the end were a very lovely and unexpected surprise.


Loretta, I would like to thank you for a job well done. Despite the back and forth on who was to get the agency you actually had the job from our first meeting. That decision was based on your on the spot analysis, understanding of the market and informed confidence. I just wanted to let you know the decision of which agency to go with was weighed more by confidence in you than the agency and well vindicated by the effort, attention to detail and follow up you put in.


Loretta was an absolute treat to sell with. She went the extra mile to make the sale as good and hassle free as possible with excellent knowledge of the market and east Auckland area. You can't go wrong with Loretta.


We liked the amount of information given to us to help us make necessary decisions. Loretta was very easy to relate to, friendly, and got everything organised for the open homes very quickly and efficiently.

Fiona & Jaffery
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